I am currently Design Lead at DuckDuckGo. Previously, as UX Lead at Mozilla, I focused on Firefox Onboarding, teaching design and research to Mozillians around the world, and in-the-field product research, as well as connecting our product, engineering and marketing teams. I've also held roles such as Design Lead for New Product Development at Booking.com and Senior UX Designer at HUGE. I have a passion for all things user experience, product design, organization design and Open Source, as well as music and surfing. I'm located in Amsterdam, by way of Minneapolis, NYC, and San Francisco.
My expertise lies at the intersection of visual design, research, and development. I'm focused on foreseeing and solving issues regarding technical logic, challenging flows, and edge cases that not only impact the scope and planning of our projects, but ultimately our users.
I enjoy building design teams and working closely with visual designers and engineers to create an environment where collaboration and user-centered design are inherent in our process. I lead teams through the design process; user research, user testing, prototyping, conducting growth-focused experiments, and building products that scale. I also work with copywriters to write functional copy, and make sure what we build works with our product requirements and across multiple locales.