Sketch + InVision + Craft Plugins
Prototype quickly by using the newest plugins that integrate smoothly into our workflow.
Mapping out the experience
Logic, requirements, story boarding. Visualizing these elements as soon as possible and discussing with the team allows me to identify and solve issues in the experience, before they happen. It also helps to calculate scope and identify success metrics.
Card Sorting to derive mental models
Using tools like Optimal Sort to design and conduct card sort exercises to understand the mental models of our users. Using this information to organize content, write copy that engages users, learning their perception and understanding of our terminology.
Using Usertesting.com for immediate feedback from users
Building prototypes, writing testing scripts, and using Usertesting.com to get feedback asap and iterate quickly.
Commitment Curves & Customer Journeys
Defining the ideal commitment curve or customer journey helps us to know where and when we want users to engage with our content. The points on this curve map to our success metrics.
Google Docs, Google Analytics, GV Design Sprint and Data Studio
Google collaborative toolsand GV design sprint methods are invaluable to collaborating with stakeholders to write a project brief, write requirements, determine success metrics, and monitor metrics. This allows us to share information and feedback quickly, on a distributed team, and with less meetings - getting to design and code sooner, understanding performance and iterating quickly.
Sharing early and often with Wake.io
In the spirit of sharing early and often, adopting tools like Wake to easily post and share in-progress work. Cross-posting to Slack, posting on the fly w/ a mobile app, sharing work in progress is easily part of the work flow.