I'm currently the Design Lead for New Product Development at Booking.com and have also had UX Lead and Sr. Design roles at places like Mozilla and HUGE. I have a passion for all things user experience & product design, as well as music and surfing. I'm located in Amsterdam, by way of Minneapolis, NYC, and San Francisco.
My expertise lies at the intersection of visual design, research, and development. I'm focused on foreseeing and solving issues regarding technical logic, challenging flows, and edge cases that not only impact the scope and planning of our projects, but ultimately our users.
I enjoy working closely with visual designers and engineers to create an environment where collaboration and user-centered design are inherent in our process. I lead the design process through user research, user testing, prototyping and conducting growth-focused experiments. I also work with copywriters to write functional copy, and make sure what we build works with our product requirements and across multiple locales.
Flow diagrams & Wireframes
Sketching & Prototyping
Github, CSS, HTML
User Centered Design Process
User Testing in the field (recently Indonesia & India)
Writing surveys, conducting card sorts and other UX exercises
Setting up experiments for acquisition and growth
Working with stakeholders to write project briefs
Localization(L10n) and designing for multiple locations
Sharing knowledge at workshops and meetups
Mobile & Responsive Design
Working remotely and w/ a global team
Teaching UX & Design Processes
Open Source community experience
Augmented & Virtual Reality
Playing, writing, recording music
Notable past experience: Target, HUGE Inc, 3M, Reuters, Jet Blue, Best Buy, SyFy Channel, Hasbro.