Distribution & Localized Experiences
In Jakarta and Bandung we discovered that distribution (the very start of our adoption path) impacted the Firefox experience. USB drives are commonly used to share information, music and software. The latest Firefox is not getting into the hands of users due to sharing of old versions and a combination of lack of fast internet and high data costs making it difficult to update. If we can solve our distribution issue, we can also get a safer, bug-free version of Firefox into the hands of users.
We also learned that localizing not just the language and styles, but suggesting add-ons that make browsing w/ limited infrastructure easier, is valuable to explaining why Firefox continues to be the right choice and also impacts brand perception. (ie: suggesting Ad-blockers, Translators, and Video download helper add-ons).
We also have an amazing community of Mozillians in Indonesia, ready and willing to help us learn, localize content, and make a difference in getting internet into the hands of everyone. By giving them the tools to make a difference, we can also learn from them and make a genuine impact.
Please ask to see the outcome of this research.
Learning by teaching
We also have an amazing contributors in India who are ambitious to design and build apps that give back to their communities. By taking them through a User Centered Design workshop, I not only helped them improve their skills, I also learned how Mozilla could more effectively help them get involved with our mission and make an impact.
Get Involved Website
The outcome of our work with the India Mozillian community as well as leading a class at General Assembly in San Francisco through a similar exercise, we created the following: a website dedicated to leading users to their first contribution to Mozilla. (ie: filing a Firefox bug, holding an event in their community, testing, etc)
Use Centered Design Toolkit
I also created an online toolkit that participants took back to their communities and held workshops of their own.
Slides from the workshop